adidas Originals is launching its 1st global music event series featuring some of the most popular electronic music acts like Dada Life & AraabMuzik to play in select adidas Originals stores across the world.
In a global event series, adidas Originals will host exclusive live in-store performances in metropolitan cities, which will be live streamed from the respective adidas Originals stores. 1st confirmed gigs will take place in Paris & Berlin with other shows rolling out globally throughout 2012.
Kicking off the Stripes Sessions will be an explosive 1-hour set by Swedish electro-house duo, Dada Life, on Thursday, June 21st in Paris (Originals Store Le Marais) at 9pm CET (3pm EST). Followed by AraabMuzik on July 4th in Berlin (Originals Store Berlin-Mitte) at 10pm CET (4pm EST).